IGLOO LAUNCHES NEW, EXPANDED COLLECTION OF PLAYMATES, DRINKWARE AND COOLER BAGS INSPIRED BY STAR WARS™ TO CELEBRATE STAR WARS™ DAY
May the 4th Be With You
Today, Star Wars™ Day (known by fans as “May the 4th”), Igloo announced the expansion of its collection of Playmate coolers, softside coolers and stainless steel drinkware inspired by the globally loved Star Wars saga. Each of the nine new special-edition styles features custom artwork depicting fan-favorite characters and comic book excerpts while expanding upon Igloo’s previously released Star Wars Playmate and drinkware collection. Igloo’s entire Star Wars-inspired cooler collection is available today at igloocoolers.com/starwars
It’s always a blast working with Lucasfilm, and this time it was exceptionally so,” said Brian Garofalow, Chief Marketing Officer at Igloo. “Together, we got to create nine amazing brand-new cooler and tumbler styles, including our very first Star Wars-inspired cooler bags, for fans on Star Wars Day so they can keep their food fresh and drinks cool on any adventure in this galaxy.”
The new Igloo Star Wars-inspired cooler collection includes a 7-quart Playmate Pal (fitting up to nine 12-ounce cans), two 28-can Daypack cooler backpacks, a 16-can Lunch Pail cooler bag and five Stainless Steel Can Tumblers. All styles feature detailed custom artwork perfectly capturing loyally beloved characters or showcasing a fun Star Wars comic book excerpt. Whether fans align with the light side or the dark side, there’s a cooler for everyone.
Igloo’s entire Star Wars-inspired collection of new and previously released coolers, ranging from $19.99–$59.99, can be purchased now on igloocoolers.com/starwars
, while supplies last.